Reach 75,000+ baseball and softball coaches, parents, and players across email and social — the most focused youth hitting audience on the web.
Most sports audience buys deliver scale without specificity. The HPL audience is the opposite: smaller, U.S.-focused, and actively purchasing the category you’re in. If your product belongs in front of parents who research and buy training aids, this audience is already looking.
Google Search clicks
(last 12 months)
U.S. audience
(Google Search)
Email subscribers
Facebook followers
YouTube subscribers
Twitter/X followers
Instagram followers
Published blog posts
since 2015
Mobile readers
(Google Search)
Who is the HPL audience for advertisers?
The HPL audience is baseball and softball parents with competitive, motivated players between ages 8 and 18. Specifically, these are travel ball and club families — parents who are actively investing in their kid’s development, not casual recreational players. They spend money on private lessons, training aids, equipment, and programs. They research before buying. And they read content specifically to understand whether a product is worth it before they purchase it.
The core demographic is fathers of youth baseball players, with a growing softball parent segment. They discover HPL through Google search (the 21,000+ search clicks in the past 12 months are organic, search-intent driven) and return through email, social, and direct. The email list has 24,340 subscribers. The Facebook following is 35,000+. YouTube has 8,220 subscribers, Twitter/X has 7,204, and Instagram has 998. Total community across all channels is approximately 75,000+. Not a broad sports audience — the exact family actively investing in youth hitting instruction.
Secondary audience segments include travel ball and high school coaches who use HPL content professionally, and older players (15-22) doing their own research on bat speed, mechanics, and recruiting.
What do HPL readers actually search for?
The commercial search traffic at HPL is some of the most purchase-ready in the youth baseball space. These readers are not casually browsing — they are searching for specific products, reviews, and discount codes. The table below shows verified examples from Google Search Console data (last 12 months).
| Query Type | Example Queries | Search Impressions |
|---|---|---|
| Product reviews | rope bat reviews, rotex motion reviews | 4,107 / 378 |
| Discount codes | rope bat discount code, maxbp discount code, kinetic arm discount code | 1,772 / 963 / 5,491 |
| Training aids | baseball swing trainer, baseball training aids | 12,536 / 8,616 |
| Batting cages | baseball batting cages (review/guide queries) | 9,522 |
The Rope Bat review page alone received 490 Google Search clicks and over 32,000 impressions in the same period — from a single product review. The Rotex Motion review page pulled 265 clicks. The batting cage guide generated 120 clicks from 9,522 impressions. These are not vanity metrics — they are readers who searched for a specific product and clicked through to read about it.
What sponsorship and content opportunities are available on HPL?
HPL works with brands through editorial content partnerships — meaning the focus is authentic, science-informed coverage of relevant products, not display ads or banner placements. The content types that have historically driven commercial traffic at HPL include the following.
- Product reviews and roundups: In-depth editorial reviews of training aids, hitting tools, and equipment, written by Joey Myers and grounded in the same biomechanics framework as the blog. These perform well in Google Search for product-specific queries and affiliate intent searches.
- Discount code and affiliate pages: Dedicated pages for exclusive discount codes perform strongly in search (see the kinetic arm discount code query example above: 5,491 impressions). These require a genuine discount code offer from the brand.
- Email list mentions: Product mentions in the HPL email newsletter to 39,000+ subscribers — parents, coaches, and players who have opted in specifically for hitting instruction content.
- Podcast mentions: The Swing Smarter Podcast reaches a subset of the same audience and has included brand mentions for relevant training aid and equipment companies.
Rates and package details are not published here. Specific package options, pricing, and availability are shared in the HPL media kit. Use the contact form and select “Advertising / Media Inquiry” from the dropdown to request it. What’s on this page is the audience evidence; the media kit covers the specifics.
Why do product mentions and reviews convert with the HPL audience?
The HPL audience trusts specific, science-backed claims over generic endorsements. Joey Myers has been publishing biomechanics-grounded hitting content since 2015 — over 400 posts. Readers arrive from Google already in research mode, and the content they find explains not just what a product does but why it works at a movement-science level. That framing makes product reviews carry more weight than typical sponsored content, because readers have already been trained to look for the mechanical explanation behind a product claim.
The commercial pages that have driven the most traffic (Rope Bat, Rotex Motion, SwingAway) succeeded because the reviews were specific, test-based, and honest. That credibility is the asset — it transfers to brands whose products can hold up to the same scrutiny.
Products that fit this audience and content style include: swing trainers and hitting aids, bat speed and exit velocity tools, strength and conditioning equipment for baseball/softball players, pitching machines and pitching aids, and training apps and analysis tools. Products outside the youth baseball/softball performance space are not a match for this audience.
How is sponsored content labeled on HPL?
All sponsored content on HittingPerformanceLab.com is disclosed in accordance with FTC guidelines. Sponsored posts include a disclosure statement at the top of the page. Affiliate and sponsored links in content use the rel="sponsored" attribute per Google’s link scheme guidelines. HPL does not sell editorial coverage that is presented as independent when it is paid — if a placement is sponsored, it is disclosed as such.
HPL does not sell link placements for the purpose of passing search ranking signals. Any links in sponsored content are marked rel="sponsored" or rel="nofollow" as appropriate, and no guarantee of SEO benefit, ranking improvement, or link equity is made or implied. See HPL’s full disclosures page for complete affiliate and sponsorship disclosure language.
Ready to reach this audience?
Use the contact form and select “Advertising / Media Inquiry” from the dropdown. Include a brief description of your product and the audience you’re trying to reach. Expect a reply within 2 business days with the full media kit and available package details.
Who is behind HittingPerformanceLab.com?
Joey Myers is the founder of Hitting Performance Lab and the Amazon #1 bestselling author of The Catapult Loading System (415 combined Amazon reviews, 4.4 stars across two editions). He played D1 baseball at Fresno State and has been coaching and publishing in the youth baseball and softball instruction space since 2005. The HPL blog serves parents, coaches, and players across more than 400 published posts covering biomechanics-based hitting instruction, training aid reviews, and swing analysis.
HPL’s commercial content pages — including training aid guides and product reviews — are written and edited by Joey Myers and grounded in the same framework as the instructional content. That consistency, built over 400+ posts and 10+ years, is what makes the audience trust product recommendations from this site.
Frequently Asked Questions — HPL Advertising and Sponsorship
What is the HPL audience size?
The HPL community includes 24,340 email subscribers, 35,000+ Facebook followers, 8,220 YouTube subscribers, 7,204 Twitter/X followers, and 998 Instagram followers — roughly 75,000+ total across all channels. These are parents, coaches, and players who have opted in or subscribed over the site’s 10-plus year history. Google Search impressions (not to be confused with visitors) exceeded 2.2 million in the last 12-month GSC export period. Google Search clicks — meaning readers who clicked through from a search result — totaled over 21,000 in the same period. These figures cover organic search traffic only and do not include direct, social, or referral traffic sources.
What percentage of HPL’s search traffic comes from the United States?
91.5% of Google Search clicks in the last 12-month period came from United States-based searchers (19,390 of 21,193 total). The remaining traffic comes primarily from Canada, Australia, and the United Kingdom — English-speaking markets with active youth baseball and softball programs.
What types of products does the HPL audience search for?
The HPL audience actively searches for training aids, swing trainers, hitting tools, batting cages, and product discount codes. High-impression commercial queries in the last 12-month period include “rope bat reviews” (4,107 impressions), “kinetic arm discount code” (5,491 impressions), “baseball swing trainer” (12,536 impressions on the SwingAway review page), and “baseball batting cages” (9,522 impressions). The audience is purchase-intent, not casual browse.
What sponsorship formats are available on HPL?
HPL works with brands through editorial content partnerships, including in-depth product reviews, discount code and affiliate pages, email list mentions, and podcast mentions. Display advertising and banner placements are not offered. Package details and availability are in the media kit — use the contact form and select “Advertising / Media Inquiry” to request it.
Does HPL guarantee SEO value or link equity from sponsored placements?
No. HPL does not sell link placements for the purpose of passing search ranking signals, does not guarantee any improvement in search rankings, and does not make any claim about link equity or PageRank. All paid and affiliate outbound links in sponsored content are marked rel="sponsored" per Google’s guidelines. Editorial content placements are valued for the audience reach and commercial intent of the HPL readership — not for any SEO benefit to the advertiser’s domain.
How is sponsored content disclosed on HPL?
Sponsored posts include a clear disclosure at the top of the page stating the content is sponsored or that compensation was received for coverage. All affiliate and sponsored links use rel="sponsored" or rel="nofollow" attributes. HPL’s full affiliate and sponsorship disclosure language is available at the HPL disclosures page.
How do I request a media kit or submit an advertising inquiry?
Use the HPL contact form and select “Advertising / Media Inquiry” from the dropdown. Include a brief description of your product and the audience you’re trying to reach. Expect a reply within 2 business days with the full media kit and available package details.
rel="sponsored" per Google’s link scheme policy. HPL does not sell link placements for SEO purposes and does not guarantee rankings, link equity, or any search benefit to advertisers. See full disclosures here.